This was an extreme redesign that incorporated an SEO fella named Christopher Hart. We wanted to take the original drupal site and move them over to the wordpress platform for ease of use and give them responsiveness. Responsive seams to be the word today when I do sites and the fact that I include it in the development costs makes people love me. This is very picture driven, but the content is optimized nicely and the people keep coming to this site. Gotta drop a few pounds right?